Welcome to the Compost Revolution!
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Promoting your Compost Revolution program to your residents through your council channels is vital to your success.

This field guide is designed to save you time and effort making your Compost Revolution a success.

We've worked with over 50 councils and have learnt a lot about what works. Find below for your use, pre-prepared copy, images and suggestions for your

The below is a great starting point of how to get your residents into your Compost Revolution program using common council channels. If you have other channels or you want to go above and beyond then go for it. The key thing is to always have a prominent clear call to action such as "go to compostrevolution.com.au and get composting today", in as many channels as often as practical.

Note: In some instances, you might be promoting a specific workshop, competition or other short-term opportunities. Even in these cases don't forget your key messages and primary call to action e.g. "go to compostrevolution.com.au and get composting today". While participating in a workshop or competition etc is great, these are really intermediary/optional calls to action, that feed into your main KPI of residents setting up compost bins, which is recorded via their ordering online. Don't waste a coms opportunity. Give your residents the chance to meet your KPIs even if the shorter-term opportunity doesn't fit their needs.

Note: At launch, create buzz by using all channels at the same time. The best time to launch is spring.

Note: Ongoing, maintain a steady flow of interest by staggering channels throughout the year. The best time to make use of bigger channel opportunities is in spring and International Compost Awareness Week (the first week of May)

Recycle your scraps & grow your own food!

Get up to XX% off RRP and FREE DELIVERY on worm farms, bokashi, compost bins and accessories.

Every household can get a discounted compost, worm farm or bokashi system to help reduce food waste in landfill and give your garden some love! Schools, businesses and community groups are also eligible.

Visit the Compost Revolution to find out more and claim your discount….

https://www.compostrevolution.com.au/examplecouncil

How to claim your discount

1. Visit the Compost Revolution website

2. Order your products.

3. Take a free online tutorial to get you started.

Why compost?

Nurture your soil, reduce greenhouse gas emissions and cut your waste in half by composting your scraps at home.

The average Australian garbage bin is approximately 35% food waste. Along with garden waste, this adds up to 50%. When organic waste ends up in landfill it breaks down to create methane, a greenhouse gas 25 times more powerful than carbon dioxide.

Which system is best for me?

The Compost Revolution makes it easy to choose the right system for you. There are many different types of composting systems. The perfect system for you depends on the space you have, the type and volume of waste you produce and how much time and money you want to invest. Visit the Compost Revolution to find out more about each system and use the guides, the chatbot and customer support to find out which system is best for you.

https://www.compostrevolution.com.au/example council

Need help setting up or troubleshooting your system?

If you have any issues with your composting system, the Compost Revolution has lots of handy tools, tips and tricks to help you on your way. Visit their Help Centre or contact our Support Squad.
​https://help.compostrevolution.com.au/

Makes sure the call to action is at the top of your page and the most prominent. E.g. "Did you know Council gives you FREE tutorials and subsidised composting equipment delivered to your door? Learn and order online today! compostrevolution.com.au/mountexamplecouncilville.

Any further information like why to compost or how to compost is available on our website anyway. Some councils still like to include such content, but it should definitely be after and less prominent than the call to action and link.

These are very reliable and effective channels. Getting space can be tricky with the council running so many programs. However, Compost Revolution is a popular tangible offer to residents, can be promoted with very few words and is an ongoing program so it's easy to book space in your council channels well in advance. You should expect to promote Compost Revolution in one of these channels every month or two, with higher frequency and longer word count feature articles through Spring.

Generic <50 words

Join over 80,000 households in Council’s Compost Revolution program. With up to 80% off compost bins worm farms and bokashi, we’ve got a solution for your backyard or balcony. It’s easy! Learn everything you need to know and order yours today at compostrevolution.com.au

Generic <150 words

Join over 80,000 households in council's Compost Revolution program. Cut your waste in half and give your garden some love. Compost your kitchen scraps into the best fertiliser for free! Council subsidises composting gear for all residents, delivered right to your door.

With a range of compost bins, worm farms and bokashi, we’ve got solutions for any backyard or balcony. When food scraps end up in landfill, they release harmful greenhouse gases. Composting your scraps at home releases nutrients into your soil instead.

It’s easy to do, and is great for the climate, your garden and your family’s well-being! Composting, worm farming and bokashi are easy and make for happier, healthier communities.

Learn everything you need to know with FREE online tutorials

Order your subsidised gear today at compostrevolution.com.au

Need support?

Go to compostrevolution.com.au

Spring <50 words

Join over 80,000 households in Council’s Compost Revolution program. Spring calls us into action. Time to join the revolution from your balcony or backyard. Residents receive up to 80% off worm farms, compost & bokashi bins diverting food waste from landfill. It’s easy! Order yours today at compostrevolution.com.au.

Spring <150 words

Join over 80,000 households in Council’s Compost Revolution program. Residents receive up to 80% off worm farms, compost & bokashi bins helping divert food waste from landfill. Spring now calls us out of hibernation into action. Give your plants some love and cut your waste in half. Time to get busy on the balcony or backyard!

Enliven your soil before the growing season really takes off. Adding worm tea and compost to tired soil preps your garden for the growing season. Want to get started? It’s easy! We’ve a solution for transforming kitchen scraps into free fertiliser for your garden. Nutrients go into the soil, not the air, so everyone can breathe easy. Composting makes happier, healthier neighbourhoods.

Learn everything you need to know with FREE online tutorials, ask us anything and order your subsidised gear today at compostrevolution.com.au

Summer <50 words

Join over 80,000 households in Council’s Compost Revolution program. Make the most of the summer sun. Join the revolution from your balcony or backyard! Residents receive up to 80% off worm farms, compost & bokashi bins, all diverting food waste from landfill. It’s easy! Order your system today at compostrevolution.com.au.

Summer <150 words

Join over 80,000 households in Council’s Compost Revolution program. Residents receive up to 80% off worm farms, compost & bokashi bins diverting food waste from landfill. Make the most of the summer sun to enjoy the first fruit of your labours and prepare for many more. Give your plants some love and cut your waste in half. Time to get busy on the balcony or backyard!

When sunlight hours are higher, so are soil, plant and animal activity alike. Including us! We can capture energy to convert into abundance. Want to get started? It’s easy! We’ve a solution for transforming kitchen scraps into free fertiliser for your garden. Nutrients go into the soil, not the air, so everyone can breathe easy. Composting makes happier, healthier neighbourhoods.

Learn everything you need to know with FREE online tutorials, ask us anything and order your subsidised gear today at compostrevolution.com.au

Autumn <50 words

Join over 80,000 households in Council’s Compost Revolution program. Autumn is a time to harvest & sow. Join the revolution from your balcony or backyard! Residents receive up to 80% off worm farms, compost & bokashi bins, all diverting food waste from landfill. It’s easy! Order your system today at compostrevolution.com.au.

Autumn <150 words

Join over 80,000 households in Council’s Compost Revolution program. Residents receive up to 80% off worm farms, compost & bokashi bins diverting food waste from landfill.

Autumn is a time to harvest & sow. Plants enjoy a respite from intense heat, fruiting and ripening while days are still long and warm. Give your plants some love and cut your waste in half. Savour these last warm days on your balcony or backyard!

It’s a great time of year to plant as soil temperatures haven’t yet dropped. Enriched moist soil guarantees growing success. Want to get started? It’s easy! We’ve a solution for transforming kitchen scraps into free fertiliser for your garden. Nutrients go into the soil, not the air, so everyone can breathe easy. Composting makes happier, healthier neighbourhoods.

Learn everything you need to know with FREE online tutorials, ask us anything and order your subsidised gear today at compostrevolution.com.au

Winter <50 words

Join over 80,000 households in Council’s Compost Revolution program. Build a free fertiliser factory overwinter. Join the revolution from your balcony or backyard! Residents receive up to 80% off worm farms, compost & bokashi bins, all diverting food waste from landfill. It’s easy! Order your system today at compostrevolution.com.au.

Winter <150 words

Join over 80,000 households in Council’s Compost Revolution program. Residents receive up to 80% off worm farms, compost & bokashi bins diverting food waste from landfill.

Build a free fertiliser factory over winter. Gardens may be dormant but not us! Green manure covers and mulches provide rich compost ingredients. Give your plants some love and cut your waste in half. Nurture sleeping soil on your balcony or backyard!

Cover the bare garden with leftover compost while making more. Want to get started? It’s easy! We’ve a solution for transforming kitchen scraps into free fertiliser for your garden. Nutrients go into the soil, not the air, so everyone can breathe easy. Composting makes happier, healthier neighbourhoods.

Learn everything you need to know with FREE online tutorials, ask us anything and order your subsidised gear today at compostrevolution.com.au

As part of your subscription fee, we run a $500 socials campaign for you. If affordable, we will extend the campaign ongoing without cost to Council.

We strongly recommend also posting on your own channels including:

• Council Facebook page and Instagram page

• Library Facebook page
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We recommend asking other community pages to share your post including:

• Community Facebook pages

• Mayor and Councillors' Facebook pages.

(Note: Make sure this fits in FB without needing to press 'see more')

XX% OFF & ?FREE? DELIVERY on Worm Farms, Compost Bins, Bokashi and more. Claim your discount today. Nurture your garden 🌿 Reduce your waste 🗑 Grow your own food🥬🥕. FREE online tutorials to get you started.

City of Newcastle Facebook launch

City of Newcastle Mayor Nuatali Nelmes Instagram Set Up Video

The best way to reach every household in your LGA is in an official council envelope delivered to their letterbox. Inside residents find a DL flyer and letter on the council letterhead. This can be a stand-alone letterbox drop or sent along with the rates notice or other existing council mail-out.

On Council letterhead, in Council envelope along with DL flyer, addressed 'To the resident' or to the specific name and address if possible.

Ref: A14/0071

23 February 2015

The Resident

[Resident address]

Dear Resident,

Council encourages all residents to compost or worm farm at home.

We are currently offering an XX% discount on compost bins and worm farms for your house, with free delivery

To claim your discount, go to www.compostrevolution.com.au/examplecouncil

Did you know about half of what the average Australian household throws out is compostable? Using home composting systems significantly reduces the amount we send to landfill. It also reduces our impact on climate change because food waste releases harmful greenhouse gases as it breaks down in landfill.

Composting or worm farming can make a big difference and is easy to do with our online how-to guides, council subsidised compost bins, worm farms and free delivery.

Composting and worm farming are also great for your garden, providing you with free organic fertiliser and building healthy soil.

For enquiries and to order your compost bin or worm farm please visit www.compostrevolution.com.au/examplecouncil

Sincerely,

Alex FakeLastName

Waste Officer

Example Council

[email protected]

8555 1234

Below is a draft media release for you to edit and use.

MEDIA RELEASE

[Insert date]

For immediate release

Examplesville Council launches Compost Revolution

to cut household waste in half

From [insert date], Examplesville Council will be offering its residents free online training and discounted composting kits to recycle their food scraps at home instead of sending them to landfill. All residents are eligible to receive XX% off the recommended retail price and free delivery of compost bins, worm farms, and bokashi bins while funding lasts.

“Almost half of the average Australian household rubbish bin consists of compostable food waste,” said [enter council officer name]. “This represents a significant cost to council and a lost opportunity to recover valuable organic nutrients that can be used to green our gardens and pot plants.”

Australia sends 4.5 tonnes of food waste to landfill each year. Once in landfill, rotting food releases methane - 25 times stronger than carbon dioxide - and is currently responsible for upwards of 3% of Australia’s national greenhouse gas footprint. This rivals the country’s entire civil aviation industry.

The Examplesville Council hopes to engage XXX households in the first year, with the goal of bringing XX% of its residents on board within the first X years. This is expected to save ratepayers over $150,000 over the next X years in landfill and associated waste collection costs.

“Composting, worm farming, and bokashi fermentation are positively exploding as more and more people discover how easy it is to make a big difference for the environment while creating their own soil and fertiliser at home,” said David Gravina, 'Composter-in-Chief' and founder of Compost Revolution. “Composting is something all of us can do to turn a problem into a valuable resource while doing our bit for the planet.”

Winner of the 2017 Green Globe Award for Resource Recovery and Gold Winner of the 2020 Good Design Awards for their attractive compact worm farm 'The Farm', the Compost Revolution currently partners with 38 councils across 4 states, collectively diverting over 26,000 tonnes of food waste from landfill and saving nearly 50,000 tonnes of greenhouse gas emissions. It has introduced composting to over 82,000 Australian households to date, diverting over 100 tonnes of food waste from landfill each week.

FOR MORE INFORMATION Contact Council on xxxxxxxx

All the below are examples only. We can customise them all to your council, including your logo, local discount and product choices.

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We have 2 of these already printed and mounted in pull up banner stands. Simply request to borrow one for your fair or another promotional event with enough lead time and we'll post it to you